APAV – Portuguese Association for Victim Support: Excuses by FCB Lisbon
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This poster campaign, created to raise awareness of domestic abuse, riffs on common explanations and excuses – such as 'I fell down the stairs' or 'It was the door' – used by survivors to hide abuse.
The ads were made for the Portuguese Association for Victim Support (APAV), a domestic abuse charity.
To raise awareness about the truth behind these statements, FCB Lisbon created a series of ads showing surreal houses built out of stairs and doors, showing how a house would actually have to look like to make all these excuses true.
Credits
Creative Directors: Edson Athayde
Art Director: Eduardo Pastor
Copywriter: Leo Gomez
3D: Mulungu
Post production: WhiteLab
Account Director: Sónia Gonçalves
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