Levi Strauss & Co: advert-body-3 by FCB
- Location:
The campaign wants to show an authentic self-expression and focuses on the change of mindset and behaviour, which is an important part of the Ramadan experience. It also featuresmusic artists Daiyan Trisha from Malaysia and Indonesian band Batiga.
Credits
Senior marketing manager for Levi Strauss SEA: Eleanor Chin
Marketing manager for Levi Strauss Indonesia: Adhita Idris
Marketing manager for Levi Strauss Malaysia: Jennifer Chan
Levi’s director of brand environment for AMA: Carlos Collins
Agency: FCB Jakarta
Executive creative director: Ravi Shanker
Managing director: Sony Nichani
Creative group head: Jovita Damiani
Art director: Fahad Mecca
Head of digital: Chetan Shetty
Account director: Dian Putri
Agency producer: Yuannita Pancaarini
Production house: Making Name
Film director and photographer: Ithyle Griffiths
EP: Anand B Krishan Singh and Minda
DOP: Roni Arnold
Art director film: Ichlas Yanuar Putra
Sound engineer: Jacko
Offline editor: Dino
Line producer Nindy Kharisma
Music composed: Universal Music Indonesia with Batiga
Music producer: Sugio Dwinanto Wibowo
Performed by: Daiyan (Malaysia) and Batiga (Indonesia)