The Drum Awards for Marketing - Extended Deadline

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Agency: FCB
Date: Jun 2018
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The campaign wants to show an authentic self-expression and focuses on the change of mindset and behaviour, which is an important part of the Ramadan experience. It also featuresmusic artists Daiyan Trisha from Malaysia and Indonesian band Batiga.

Credits

Senior marketing manager for Levi Strauss SEA: Eleanor Chin

Marketing manager for Levi Strauss Indonesia: Adhita Idris

Marketing manager for Levi Strauss Malaysia: Jennifer Chan

Levi’s director of brand environment for AMA: Carlos Collins

Agency: FCB Jakarta

Executive creative director: Ravi Shanker

Managing director: Sony Nichani

Creative group head: Jovita Damiani

Art director: Fahad Mecca

Head of digital: Chetan Shetty

Account director: Dian Putri

Agency producer: Yuannita Pancaarini

Production house: Making Name

Film director and photographer: Ithyle Griffiths

EP: Anand B Krishan Singh and Minda

DOP: Roni Arnold

Art director film: Ichlas Yanuar Putra

Sound engineer: Jacko

Offline editor: Dino

Line producer Nindy Kharisma

Music composed: Universal Music Indonesia with Batiga

Music producer: Sugio Dwinanto Wibowo

Performed by: Daiyan (Malaysia) and Batiga (Indonesia)