SKY Q: DRTV Launch by FCB Inferno
- Location:
FCB Inferno has created eight direct response TVCs to support the launch of Sky TV’s brand-new, premium ‘Sky Q’ product. The ads continue to utilise the core brand idea – TV content bursting free from screens, in the form of liquid droplets, following consumers as they switch seamlessly between TVs and tablets – a term Sky have coined Fluid Viewing.
Initially, two 30” ads will air on Sky’s Ad Smart service, with one 40” on Peak airtime. A following five edits planned for phasing throughout 2016.
Credits
Creative Director: Owen Lee, Natasha Blevins
Copywriter: Ben Usher
Additional Credits: Account Director: Jon Mobbs, Bindy Bowden
Strategy: Marcus Richardson
TV Producer: Mandy Boyter, Rosie Hutchinson
Production Company: Academy Films
Director: Conkerco
Executive Producer: Mark Whittlow-Williams
Director of Photography: Ben Magahy
VFX & Design: The Mill
Executive Producer: Misha Stanford-Harris
Shoot Supervisor: Hitesh Patel, Mike Chapman
2D Lead Artist: Gianluca Di Marci
3D Lead Artist: Adam Droy, Paul Donnellan
Colour: The Mill
Executive Producer, Colour: Dan Kreeger
Colourist: Seamus O’Kane
Sound: Angell Sound
Sound Designer: Nick Angell
Offline Editor: Nick Hindson – Assembly Rooms
