BMW: advert-top-1 by FCB Inferno
- Location:
Automotive aftersales is a category which is overcrowded, with independent mechanics and dominated by price and other rational offers. BMW needed to stand out and lever the brand in order to persuade BMW drivers whose first instinct is to look to the independent repair sector for their car-servicing needs.
‘Baby’, created by BMW’s agency of record, FCB Inferno, brings to life how customers feel about their BMW and states how the brand feels the same way about their car – they built it after all, so they take care of every BMW like it’s their own. The level of care and attentiveness with which BMW technicians treat every BMW gives owners confidence that the only place to service and repair their prized possession, is a BMW approved service centre.
The campaign launched will run across digital out of home, digital display and Facebook in November and December.
Credits
Executive Creative Director – Owen Lee - FCB Inferno
Art Director – Jono Owens - FCB Inferno
Copywriter – Kris Wheater - FCB Inferno
Strategy Director – David Napier - FCB Inferno
Senior Strategist – Jason Edwards - FCB Inferno
Managing Partner – Katy Wright - FCB Inferno
Senior Account Director – Laura Kelly - FCB Inferno
Account Manager – George Bell - FCB Inferno
