Lime-A-Rita: advert-top-1 by FCB Chicago

Bud Light's Lime-A-Rita has unveiled a campaign called "Make it a Margarita Moment" that is exclusively targeted towards women. According to Anheuser-Busch, Lime-A-Rita is the first brand in the company's portfolio to specifically market to women. The campaign, which was developed by a female team from FCB Chicago and directed by Hey Wonderful’s Tricia Brock, features a series of videos that shows women hanging out with one another and drinking the brand's drinks. Aside from the campaign, Lime-A-Rita has also revamped its packaging and is rolling out five new flavors this year.