The Coca-Cola Company : Fizz up your afternoon by FCB Cape Town

Coca-Cola is launching a major campaign across key global markets, aimed at getting young people to drink the fizzy drink to avoid post-lunch fatigue.

The campaign focuses on the concept of ‘fizz up’, an insight that was developed over two years ago in Southeast Asia. This year, it’s been widened out to more global markets and uses an idea of meme culture and social sharing to bring it up to date.

In the ad a group of teenagers capture their friend doing a dance after being perked up with a drink of Coca-Cola. The video then goes viral.