The Drum Awards for Marketing - Extended Deadline

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Agency: FCB Canada
Client: LOTTO 6/49
Date: Feb 2018
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FCB Canada has launched the new 'Get That 6/49 Feeling' platform for LOTTO 6/49. The platform invites everyone to 'Get that 6/49 feeling', with a campaign that puts the focus on Canadians from all walks of life experiencing joy in their own unique way. More than winning, the new campaign highlights the joy of playing and all the varied emotions that come with buying a ticket.

The campaign launches with a :30-second spot titled 'Joy for All', which pairs joyful moments in the lives of everyday Canadians with the same feelings they’ll find in playing and winning LOTTO 6/49. From weddings and holidays, to life’s big milestones, to game-winning celebrations, the spot shows that every Canadian, no matter who they are, what they believe, or where they’re from, can 'Get that 6/49 feeling.'

The campaign also features a 15-second web version of 'Joy for All,' as well as radio, print, and digital banners that are running across markets such as Ontario, Atlantic Canada, Western Canada and British Columbia. Additional campaign elements will be unveiled throughout the year.

Credits

Client Credits

Atlantic Canada:

Marketing Manager, Jackpot and Regionals at Atlantic Lottery Corporation (ALC): Shannon French

Ontario:

Director, Integrated Marketing Communications at Ontario Lottery & Gaming Corporation (OLG): Jodie Bates

Manager, Integrated Marketing Communications at Ontario Lottery & Gaming Corporation (OLG): Salima Noormohamed

Western Canada (AB, SK, MB):

Vice President, Marketing Strategy & Advertising at Western Canada Lottery Corporation (WCLC): Ken Schulzke

Manager, Draw Based Games at Western Canada Lottery Corporation (WCLC): Anne King

British Columbia:

Senior Brand Manager at British Columbia Lottery Corporation (BCLC): Connie Hue

Creative Agency: FCB Canada

Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts

Creative Director: Noel Fenn

Associate Creative Director:

Art Director: Michael Morelli

Writer: Marty Hoefkes

VP, Group Account Director: Elaine McDougall

Group Account Director: Hanh Vo

Account Executive: Jennifer Sobral

Agency Producer: Sharon Nelson-Bailey

Print Producer: Bruce Ellis

Print: Billy Mavrakakis

Director of Project Management: Shandi Horovitch

Sr Project Manager: Dimple Tailor

Chief Strategy Officer: Shelley Brown

Strategist: Spencer MacEachern

Production Company: Holiday Films

Director: Luis Gerard

Executive Producer: Derek Sewell

Line Producer: Kelly King

Director of Photography: Vinit Borrison

Editing House: Saints Post Production

Editor: Mark Paiva

Transfer Facility: Alter Ego

Colourist: Eric Whipp

Online Facility: Fort York/Radar

Music House: Silent Joe

Music Track Director: Jody Colero

Engineer: John (Wheels) Hurlbut

Development Studio: Plus K studios

Developer: Kirby Szeto

Developer: Subash Gurung