The Drum Awards for Marketing - Extended Deadline

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Date: May 2017
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FCB Buenos Aires has created a touching spot for Clorox-owned fabric perfume Poett Fraganza, the agency's first work for the brand. The spot tells the story of a mom and daughter who use the scent of Poett Fraganza to help their lost dog find its way home.

Credits

President: Santiago Puiggari

Executive Creative Director: Lulo Calio

Creative Director: Sebastian Visco

Art Director: André Soares

Copywriter: Joao Cardoso Oliveira

VP Account Director: Luciano Landajo

Account Executive: Manuela Bastanchuri

Agency Executive Producer: Gabriel Lancioni

Agency Producer: Maximiliano Ibarra

PRODUCTION COMPANY: Mu Films

DIRECTOR: Clan

EXECUTIVE PRODUCER: Guido Rutenberg

PRODUCER: Juan Curcio

ASSISTANT PRODUCER: Cristian Trebotic

DIRECTOR OF PHOTOGRAPHY: Leo Tamer

ART DIRECTOR: Toni Pippo

STYLIST: Natalia Bon


POSTPRODUCTION: Jaqueline Eckerdt

EDITOR: Clan

MIX: Twins Music

MUSIC BAND : Twins Music

RESPONSIBLE FOR THE CLIENT: Guido Di Risio, Federico Garcia Tiberti, Mariana Peirano