SKODA: advert-top-1 by Fallon
- Location:
After establishing the engineering qualities of its brand over the past 10 years, Skoda is now looking to bolster its perception as a premium brand and its advertising has made a shift to reflect that with a Bradley Wiggins-fronted ad that suggests its drivers – like the cyclist – are ‘driven by something different.’
Credits
Executive creative director: Nick Bell
Art director: Ryan Delaney
Copywriter: Emma Thomas
Chief executive officer: Gareth Collins
Head of planning: Jason Knight
Planning director: Henry Kozak
Group account director: Carolyn Cho
Senior account manager: Hannah Nathan
Head of integrated production: Jonathan Davis
Producer: Jane Rattle
Director: Martin Krejci
Production company: Stink Films