Kit & Kin: Animation by Fall Off The Wall

Creative production studio Fall Off The Wall (FOTW) has collaborated with the award-winning B&B Studio to produce a new animation to launch Kit & Kin, a new eco-friendly family brand co-founded by Spice Girl and TV & radio presenter Emma Bunton. The 2:19 minute animation launched across the brand’s e-commerce platform and social media channels, and has been viewed over 300,000 times.

Combining live action footage and 2D and 3D animation, the animation forms the backdrop to Emma Bunton’s complimentary live-action narrative. The work highlights the brand’s commitment to protecting the natural world, as Emma interacts with the animal characters and environment around her to bring the playfulness of the Kit & Kin world to life.

In order to tell the story of Kit & Kin from concept to launch, FOTW undertook the concept creation, storyboarding, production, direction and script writing. The animation was designed to be watched as one seamless piece of content, but also as modular bite-sized segments perfect for seeding out on social media channels.

The studio was tasked with creating a short form video to resonate with Kit & Kin’s target audience to portray the brand’s fun personality, communicate the benefits of the core product line of biodegradable nappies and the story behind their eco-friendly, safe and affordable product offering. To complement the Kit & Kin brand, simple graphics and a neutral colour palette were used to create a clean visual aesthetic, reflecting the packaging and highlighting the natural and eco-friendly messaging.

The collaboration between FOTW, B&B and Kit & Kin represents a new move from the production studio into the FMCG sector.