The Drum Awards for Marketing - Extended Deadline

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Date: Nov 2017
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In a ground-breaking venture for technology and social care, director Ben Perry has executed a 360° virtual reality film to raise awareness of children’s experiences of foster care and adoption. The film for The Cornerstone Partnership gives viewers a piercing insight into the realities of children from broken homes who start new lives with foster families.

Orchestrated by The Cornerstone Partnership, EY London Venture, Visyon, and Ben Perry, the five-minute experience pushes the boundaries of immersive technology to combat the shortage of skilled foster carers in London.

The film opens with a haunting narration of a young person recounting their neglectful childhood. Viewers are transported into the worlds of four young children, each living with individual abusive and dysfunctional families. We see their journeys develop as they grow into adolescence – with some encountering emotional isolation, violence, and drug use.

However, in an uplifting change of direction, we see the children begin an alternative future through fostering and adoption. Signs of positive growth appear as they integrate into nurturing and stable environments.

Credits

Advertiser: The Cornerstone Partnership

Digital production company: Visyon

Cinematographer: Diana Claraso.

Cameraman: Cayetano Gonzalez

Editor: James Demetriou

Production company: Hobnob Productions /The Motel

Director: Ben Perry

Music company: The Futz Butler London