San Diego Zoo Global Wildlife Conservancy: advert-top-1 by Epsilon
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'Let’s Turn Things Around' aims to raise awareness and donations for Northern White Rhinos – there are only three left in the world and they're under 24-hour surveillance.
The San Diego Zoo tapped 40-plus-year partner Epsilon, a data-driven marketing company, to help raise awareness of San Diego Zoo Global Wildlife Conservancy’s conservation efforts and compel donors to save animals facing imminent extinction.
To capture the urgency, and necessity, of conservation efforts, Epsilon’s creative team developed imagery of the rhino slipping away into nothingness through the grasps of an hourglass.
Live at EndExtinction.org, the campaign will be promoted on social media and owned channels through the end of the year. The promotional video can be viewed here.
Credits
Agency: Epsilon
John Immesoete, Chief Creative Officer
Brendan Mckenna, SVP, Executive Creative Director
Dennis Heidebrink, Creative Director
Marc Squiers, Associate Creative Director, Copy
Mark Bell, Associate Creative Director, Art
Jill Frank, Executive Producer, Head of Content Production
Annie Varberg, Content Production Coordinator
Mode Project, Production Company
Carole Ambauen, Associate Creative Director, Art
Lisa Patrizio, Sr. Art Director
Marlo Habeeb, Copywriter
Wendy Cagwin, Sr. Production Artist
