KFC: advert-body-1 by ensemble worldwide & Universal McCann

KFC has developed a first of its kind TV sync campaign to launch the Golden Egg Crunch.

The TV sync works across the comprehensive TV monitoring network, combining data from social media, TV viewership, and TV ad/program occurrence at scale. This then delivers over 20 creative and cheeky videos on mobile, each pegged to the most popular ads during the campaign period, to air across the social media network within seconds of the live TV commercial trigger.

The campaign is a collaborative brainstorm effort between UM and creative agency Ensemble Worldwide,