TOTM: advert-body-2 by Engine

Engine has launched a campaign combining social media, programmatic video and native content for TOTM, a brand made up of 100% organic feminine hygiene products.

The campaign by Engine agencies Trailer Park, Engine Media and Engine Strategy is designed to position TOTM as a healthier alternative to mainstream products, many of which are made of synthetic materials, and can contain potentially harmful chemicals.

It comprises a series of bold, provocative videos for Facebook, Instagram and Twitter, with formats tailored to engage specific audiences, such as Instagram Stories, to reach younger consumers.

The video content will also run across programmatic video supplier Clearstream, utilising its post programmatic decision technology to ensure that content only appears in brand-safe and viewable placements. In addition, Adyoulike’s native network will align the TOTM brand with premium publishers.