The Drum Awards for Marketing - Extended Deadline

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Agency: Engine
Client: E.ON
Date: Nov 2017
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As part of E.ON’s commitment to expanding its charging network across Europe, the global energy brand is challenging outdated observations about electric vehicles with a new film entitled ‘Freedom is Electric’.

Set against a barren desert landscape, the film features a range of cars and bikes - and the world’s only electric monster truck – all traditionally perceived to be gas-guzzling machines. In reality, these are all converted or new-concept electric vehicles running on volts rather than fossil fuels and charged using E.ON’s fast-charging points.

The film production, including camera rigs, tracking vehicles and drones, was also entirely electric. The sound of the engines are made by electric guitars, which imitate the sound of V8s.

Credits

E.ON - client

Engine (PAA/WCRS) - agency

Tian Murphy and Charlie Gee - creatives

Joseph Pawsey - agency producer

Daisy Domenghini, Albert Ponnelle, Cat Melville, Hugh Philips, James Wilson - account handling

John Crowther, Matthias Gray - planning

Vizeum - media agency

Outsider - production company

Scott Lyon - director/animator

Zeno Campbell-Salmon - producer

Art Jones @ Work Editorial - editor

Sam Ashwell @ 750mph - sound design

Electric Theatre Collective - post-production

Meanred – music