Capital One: advert-body-1 by Engine

Capital One has unveiled a new campaign promoting its credit card eligibility checker, QuickCheck, in a conscious effort to improve the process people go through when applying for a credit card.

The advertising campaign is based on the core idea that it’s surely better to check things before chancing them. Directed by director James Rouse, the AV depicts this idea through a series of comical scenarios – everything from misguided fancy dress at a party to an awkwardly sweat-inducing spicy dish at a dinner date – all as a result of taking chances. This is juxtaposed with a positive end resolve of someone having used the QuickCheck tool.

The 30-second AV will be supported by a full 360 campaign, with OOH, DOOH and digital launching in parallel and will run until November. Media for the campaign was planned and bought by Spark Foundry.