The Drum Awards for Marketing - Extended Deadline

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Client: Depop
Date: Apr 2018
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Depop, a social shopping platform for creative entrepreneurs, has unveiled a new video feature. Instead of replicating the old industry model of using video merely to showcase clothes, the new feature aims to give creatives an additional tool for self-expression.

A select group of creatives have already started using the feature, which will be available to all Depop users by the 8 April. Depop founder, Simon Beckerman, said: “We can express ourselves more through video than we can through a photo. When we’re still, we can’t express ourselves fully. When we use a video, we don’t stay still, we move, we breathe, we’re more human.”

To celebrate the video feature launch, Depop will be releasing the campaign 'Don’t Stay Still'. The campaign video was directed by Energy Force. The campaign showcases more than 40 real Depop creative entrepreneurs from the US and UK. Among them is Sophia, known as Sofire94, a 22-year-old from Brixton, and Jemar Michael from LA, who uses his Depop shop to sell a mix of one-off red carpet pieces and stickers.