American Egg Board: advert-body-1 by Energy BBDO
- Location:
Disney Pixar’s Incredibles 2 opens in US theaters on June 15 and the animated family is jumping on board by stating how they like their eggs done. Last fall the American Egg Board relaunched The Incredible Egg by reframing the answer to the question, “How do you like your eggs?” To showcase the infinite number of ways to enjoy them beyond breakfast, the Incredibles family weighs in with a short film from creative agency partner Energy BBDO.
The co-branded promotional spot running in advance of the feature film’s debut seamlessly incorporates the platform in a unique way that embraces the family. Mr. Incredible asks baby Jack-Jack how he would like his eggs, and since the baby can’t talk, the family tries to interpret his cooings. When he and brother Dash guess wrong, sister Violet sees – after Jack-Jack turns into a purple devil-like creature – that he wants them “deviled, obviously.”
The ad then promotes a website from the American Egg Board that features custom recipes for all the film’s leading characters.
Credits
Agency: Energy BBDO
Client: American Egg Board
Chief Creative Officer: Andrés Ordóñez
Executive Creative Director: Josh Gross
Executive Creative Director: Pedro Pérez
Creative Directors: Dan McCormak, Fernando Passos
Art Directors: Nick Sesto, Hansel Quintela
Copywriters: Mark Price, Colin O’Toole
Lead Designer: Hung Vinh
Junior Digital Designer: Erin Knott
Client Service Director: Liz Gruszkievicz
Account Supervisor: Abby Bridgeo
Account Executive: Gabrielle Belavsky
Project Manager: Gabrielle Granados
Head of Integrated Production: John Pratt
Executive Producer: Liz Miller-Gershfeld
Producer: Shobin Matthew
Director of Print Production: Mary Day
Print Producer: Marissa Mandarino
Studio Production: Tom Sustan
Music Producer: Daniel Kuypers
Music Composer: Andrew Oye
Photographer: Kelly Allison
