Stand Up To Cancer: advert-top-1 by Duncan Channon
- Location:
Stand Up To Cancer (SU2C) unveiled a new public service announcement (PSA) campaign during game 4 of the World Series. In collaboration with Major League Baseball, the PSA, titled ‘Whatever It Takes,’ features Major League players and moments from MLB’s Championship Season that underscore the message that the end of the fight against cancer is unlikely to come from a single “home run,” but rather will be the result of numerous and smaller yet meaningful scientific advancements that keep the fight moving forward.
Continuing a tradition that launched in 2011, the spot featured a moving tribute – the ‘SU2C Placard Moment’ – which followed the end of the fifth inning. Thousands of fans in the ballpark held cards to honor those currently in the fight or who have been lost to cancer. MLB and its 30 Clubs are the founding donors of SU2C, committing $43m to date to SU2C’s innovative cancer research.
In addition to the broadcast PSAs, a print PSA that features images of Major Leaguers Jason Kipnis (Cleveland Indians), Michael A. Taylor (Washington Nationals), and Yasmani Grandal (Los Angeles Dodgers) will also be launched. In both PSAs, the players, each of whom appeared in the 2017 MLB Postseason, prepare to drop down bunts alongside photos of 10-year-old cancer survivor Jacob Teel of Delight, Arkansas, and 33-year-old cancer survivor Dalia Margolis of Los Angeles.
Credits
Client: Stand Up To Cancer
Agency: Duncan Channon
Creative:
Anne Elisco-Lemme — Executive creative director
Marty Bonacorso — Associate creative director, writer
Melissa Ploysophon — Associate creative director, art director
Account:
Jamie Katz — Director of account management
Suzanne “Monty” Montgomery — Account supervisor
Sydney McComas — Account manager
Alicia Vartanian — Project manager
Production:
Keenan Hemje — Senior broadcast producer
Diana Courcier — Senior art buyer/producer
Scott Whipple — Studio designer
Cabin Editing Company
Scott Butzer — Editor
Carr Schilling — Managing Partner
Michelle Dorsch — Producer
Verdi Sevenhuysen — Flame Artist
One Union Recording
Matt Zipkin — Senior engineer
Songs for Film & T.V.
Mauricio Gasca — Music composer
Beach House
Mike Pethel — Colorist
Photographer
Sean Murphy — Photographer
Spanish translation: Acento