The Drum Awards for Marketing - Extended Deadline

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Date: Feb 2017
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Around 25 million Valentine’s Day cards are exchanged in the UK every year - invariably festooned with pictures of cute anthropomorphized animals. But this year, why not swap the fluffy kittens and mice with glasses of Champagne for a more aesthetically-challenged creature – and help save it from extinction?

A quirky new range of Valentine’s Day cards has gone on sale featuring “ugly and forgotten” endangered animals, with all profits going to charities supporting the endangered animals that feature on the cards. After all, beauty is in the eye of the beholder and these cool cards carry a heart-warming but serious message at a time when our thoughts turn to love.