Secret Escapes: I Shouldn't Even Be Here by Droga5 London

Agency: Droga5 London
Date: Aug 2017
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Droga5 London has created a new campaign for Secret Escapes, the members-only flash-sale site for four and five-star hotels and holidays, to reinforce its 'Luxury Travel for Less' positioning.

The campaign marks Droga5 London's first work for the brand since winning the account earlier this year. It comprises three separate films set in beautiful holiday locations, where two strangers sitting next to each other discuss how lucky they are to be there.

Starting with the line, “I shouldn't even be here,” people regale their tales of overcoming adversity, from fighting to the death with a wolf, getting rescued after being captured by pirates and being wrongfully imprisoned.

The campaign launches in the UK and Germany, running on TV and online.

Credits

CCO, David Kolbusz

ECD, Steve Howell

Copywriter, Ed Redgrave

Art Director, Dave Wigglesworth

Group Account Director, Lucy Murrary

Account Manager, Callum Raines

Strategist, Farah Dib

Producer, Peter Montgomery

Production Assistant ,Hannah Gant

Director, Tim Godsall, Somesuch

Executive Producer, Lou Hake

Producer, Louise Gagen

Production Manager, Marketa Husecka

DOP, Darko Suvak

Editor, Bill Smedley, Work Post

Producer, Winnie O’Neil

Louise Robinson, Edit Assistant

Sound, String and Tings

Sound Engineer, Mike Bamford

Post Production, ETC

Producer, Jon Purton

Flame, Giles Cheetham

Colourist Lewis, Crossfield

2D, Tane Welham

2D, Taran Spear

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