Secret Escapes: I Shouldn't Even Be Here by Droga5 London
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Droga5 London has created a new campaign for Secret Escapes, the members-only flash-sale site for four and five-star hotels and holidays, to reinforce its 'Luxury Travel for Less' positioning.
The campaign marks Droga5 London's first work for the brand since winning the account earlier this year. It comprises three separate films set in beautiful holiday locations, where two strangers sitting next to each other discuss how lucky they are to be there.
Starting with the line, “I shouldn't even be here,” people regale their tales of overcoming adversity, from fighting to the death with a wolf, getting rescued after being captured by pirates and being wrongfully imprisoned.
The campaign launches in the UK and Germany, running on TV and online.
CCO, David Kolbusz
ECD, Steve Howell
Copywriter, Ed Redgrave
Art Director, Dave Wigglesworth
Group Account Director, Lucy Murrary
Account Manager, Callum Raines
Strategist, Farah Dib
Producer, Peter Montgomery
Production Assistant ,Hannah Gant
Director, Tim Godsall, Somesuch
Executive Producer, Lou Hake
Producer, Louise Gagen
Production Manager, Marketa Husecka
DOP, Darko Suvak
Editor, Bill Smedley, Work Post
Producer, Winnie O’Neil
Louise Robinson, Edit Assistant
Sound, String and Tings
Sound Engineer, Mike Bamford
Post Production, ETC
Producer, Jon Purton
Flame, Giles Cheetham
Colourist Lewis, Crossfield
2D, Tane Welham
2D, Taran Spear