Kwiff: advert-body-2 by Droga5 London

Kwiff, the mobile-only sports betting app that 'kwiffs' or boosts odds, is releasing a fully integrated campaign that describes this unique feeling. The 'It’s perfectly normal. Until it’s kwiffed” campaign, created by Droga5 London, comprises three films that celebrate the feeling of winning before you’ve actually won.

One execution features a class of man-children being told by their teacher that not only do they not have homework that evening, they can finish the day bursting giant bubble wrap. Another, features a man who is so proud of catching a falling glass from a cupboard before it hits the floor that he carries it around with him to his grave. At the end of each a voiceover explains that this is the meaning of kwiff.

The ads will run as part of a fully integrated, cross channel campaign devised and delivered by Droga5 London. From the UI-design of the app itself to a season long exclusive deal with BT Sport featuring before every televised Premier League, Champions League, FA Cup and La Liga game this season. It’s supported through an online and mobile digital display campaign.