Ancestry.co.uk : Together Forever by Droga5 London

Europeans from across the continent send a love letter to Brexit Britain in Ancestry’s new television campaign, the first created by Droga5 London since the agency was appointed August 2017.

The ad promotes Ancestry’s DNA brand, and draws on research showing that the average British person has 60% DNA from somewhere in Europe*.

It opens on a suave French man reading about Brexit in the newspaper. He turns to camera and explains that although we may be leaving, Europe has a little message. We then cut all around Europe from Germany, to Poland, to Sweden, to Italy, as we’re serenaded with Rick Astley’s classic hit ‘Together Forever’. The overall effect is a reassuring and emotional message from our friends across the channel.