IHOP: Pilots by Droga5
- Location:
In the first campaign of its 60th anniversary (and its first with new creative AOR Droga5), Ihop released a brand new TV spot, "Pilots," to promote its long-running "all you can eat pancakes" promotion.
In the 30-second spot, two pilots perform a safety check before takeoff. "Have you checked the pancake?" the captain asked his co-pilot.
"Pancakes," the co-pilot flips a switch. The two perform checks for other "pancake" switches, before giving the final go-ahead: "We're all pancakes, sir."
The captain then exclaims before announcing to his crew and passengers: "Ladies and gentlemen, we are cleared for pancakes." The plane then "crash-lands" the parking lot of a Ihop restaurant.
Credits
Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Chief Design Officer: Jason Severs
Executive Creative Director: Scott Bell
Creative Directors: Todd Rone Parker (Art Director), Dan Kelly (Copy)
Art Director: Katie Willis
Copywriter: Ryan Snyder
Associate Design Director: Nate Moore
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Executive Producer, Film: Amanda Revere
Executive Producer, Experiential: Ryan McGrath
Producer, Film: Forrest Holt
Music Supervisors: Mike Ladman
Director of Business Affairs: Jocelyn Howard
Business Affairs Manager: Abigail Press
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Katy Alonzo
Strategy Director: Kristen Mooney
Senior Strategist: Sarah Garman
Strategist: Alex Cohen
Group Communications Strategist: Amy Rappo
Communications Strategist: Parks Middleton
Data Strategist: Ryan Miller
Group Account Director: Alex Woods
Account Director: Lauren Tomlinson
Account Supervisor: Doug Keith
Associate Account Manager: Janelle Whitehurst
Group Project Manager: Bill Wilson
Brand: IHOP
Company name: IHOP/DineEquity
Chief Marketing Officer: Brad Haley
Executive Director, Consumer Marketing: Michael McCarthy
Marketing Analyst: Amanda Tostado
Production Company: MJZ
Director: Tom Kuntz
DOP: Chris Soos
Executive Producer: Eriks Krumins
Producer: Emily Skinner
Editorial: Mackcut
Editor: Erik Laroi
Assistant Editor: Danielle Minch
Executive Producer: Gina Pagano
Producer: Margarita Mutuc
VFX: Method Studios
Flame Artist: Mario Caserta
Creative Director: Randie Swanberg
Senior VFX Producer: Graham Dunglinson
Color: Company 3
Colorist: Stefan Sonnenfeld
Executive Producer: Ashley McKim
Senior Producer: Katie Andrews
Sound Design: Stimmung
Executive Producer
Sound Designer
Sound Mix: Heard City
Sound Mixer: Jodie Levine
Executive Producer: Sasha Awn
Producer: Andi Lewis
