Dos Equis: advert-body-1 by Droga5
- Location:
Dos Equis, long promoted by the ‘Most Interesting Man in the World’ is keeping the tales tall in its latest campaign. The Mexican beer is exaggerating the truth – and telling flat-out lies, in humorous fashion – as it tells drinkers to ‘Keep it Interesant’ when telling bar stories.
The new campaign expands on the ‘interesting’ aspect of the beer, made famous by the ‘most interesting’ character. Instead of featuring the tall tales of just one individual, however, the new campaign puts the fantastical storytelling into the hands of its drinkers, encouraging them to keep the conversation interesting by telling “better versions” of the truth. To demonstrate, the brand gives them some examples.
In one ad, it tells of Abraham Lincoln keeping a Dos Equis beer under his stovepipe hat. In another, two older Swedish folks praise the beer as the voice over says it is “Sweden’s most celebrated cerveza.” One other says that on a clear night, with a telescope, you can still see the six pack of Dos Equis the Mexican astronauts left on the moon.
Credits
Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Director: Scott Bell
Creative Director: Ryan Raab
Copywriter: Ryan Snyder
Art Director: Katie Willis
Jr. Copywriter: Jenny Yoon
Jr. Art Director: Maria Kouninski
Group Design Director: Devin Croda
Designer: Erin Wilson
Creative Technology Director: Brian Moore
Jr. Creative Technologist: Chloe Karayiannis
Jr. Creative Technologist: Danielle Clemons
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Executive Producer Film: Rebecca Wilmer
Associate Producers Film: Phillip Cheng, Carlos Valdivia
Music Supervisor: Mike Ladman
Director of Business Affairs: Jocelyn Howard
Sr. Business Affairs Manager: Whitney Vose
Business talent manager: Dino Spanakis
Traffic Manager: Wendy Kaplan
Co-Director of Interactive Production: Tasha Cronin
Senior Producer Interactive: Andrew Puzzuoli
Director of Print Services: Rob Lugo
Producer Print: Ariel Wakasa-Gonzalez
Group Strategy Director: Ramon Jimenez
Strategy Director: Nick Maschmeyer
Strategist: Alex Cohen
Communications Strategy Director: Yan Wang
Communications Strategist: Clark Cofer
Sr. Data Strategist: Joshua Gordon
Head of Account Management: Dan Gonda
Group Account Director: Edward Rogers
Account Directors: Celeste Pulman, Bradley Allen
Account Supervisor: Taylor Berry
Associate Account Manager: Kenzie Grubbs
Project Manager: Hillary Jordan
Legal: Sarah Fox, Zachary Werner
Client: Dos Equis
Senior Brand Manager: Quinn Kilbury
Brand Director: Karla Flores
Brand Manager: Hannah Dray
Brand Manager: Lindsay Certilman
Junior Brand Manager: David Smith
Production Company: MJZ
Director: Tom Kuntz
DOP: Bradford Young
Sr. Executive Producer: Eriks Krumins
Producer: Emily Skinner
Editorial: Whitehouse Post
Editor: Alaster Jordan
Assistant Editor: Alejandro Villagran
Assistant Editor: Sam Ommen
Executive Producer: Caitlin Grady
Producer: Nick Crane
Post Production: Smoke and Mirrors
Executive Producer: Steve Intrabartola
Producer: Krystle Timm
CG Director: Michael Donovan
Lead Flame Artist: Dino Tsaousis
Color: Co3
Executive Producer: Ashley McKim
Senior Producer: Katie Andrews
Colorist: Stefan Sonnenfeld
Sound: Gramercy Park Studios
Audio Engineer: Chris Afzal
Audio Engineer: Collin Blendell
Vicky Ferraro: Head of Post Production
Laura Goerhrke: Producer
