Clos19: Bring Them In by Droga5

Agency: Droga5
Client: Clos19
Date: Nov 2017
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Clos19, Moët Hennessy’s new online lifestyle retail platform, offering access to exceptional services, products and experiences from the champagnes, wines and spirits 'world' of LVMH, launched its first marketing campaign in the US, 'Bring Them In.'

The campaign, created by Droga5, follows the launch in the US market after launching in the United Kingdom in April, 2017, and Germany in July, 2017. The name comes from “Clos,” the French word for “closure” or “enclosed,” which is also a walled vineyard. The “19” is an homage to the evolution of the art de vivre of the 19th century and the democratization of champagnes, wines and spirits.

The campaign launches with a short film made in collaboration with Academy Award–nominated filmmaker and artist Mike Mills. The campaign also includes OOH and print rolling out through the end of year. In addition to Droga5, the brand worked alongside Havas Media and Purple PR to support and promote the campaign via media planning and public relations, respectively.

Credits

Client Clos19

Campaign Bring Them In

Agency Droga5​ ​NY

Creative Chairman David Droga

Chief Creative Officer Ted Royer

Executive Creative Director Alexander Nowak

Senior Art Director Adrian Chan

Senior Copywriter Michael Lopez

Copywriter Mariana Oliveira

Art Director Joaquin Salim

Design Director Rich Greco

Junior Designer Alison Lee

Chief Creation Officer Sally-Ann Dale

Co-Directors of Film Production Jesse Brihn, Bryan Litman

Associate Director, Film Production Ruben Mercadal

Executive Producer, Film Anders Hedberg

Producer, Film Jamil McGinnis

Co-Directors of Interactive / Experiential Justin Durazzo, Tasha Cronin

Producer, Interactive Alyssa Cashman

Music Supervisor Mike Ladman

Editor Elizabeth Blanchard

Animator Jun Lee

Post Production Producer Katie Meyer

Director of Integrated Production Business Affairs Jocelyn Howard

Business Affairs Manager Marcelle Gruman

Director of Art Production Cliff Lewis

Associate Director, Art Production Bianca Escobar

Director of Print Services Rob Lugo

Associate Director, Print Services Riley Clough

Senior Print Producer Cindy Kim

Graphics Studio Coordinator Nereida Valles

Retouching Manager Michelle Leedy

Retouching Coordinator Michael Mockler

Retoucher John Ciambriello

Retoucher John Clendenen

Global Chief Strategy Officer Jonny Bauer

Group Strategy Director Ramon Jimenez

Strategy Director James Friedman

Strategy Director Ben Brown

Strategist Midori McSwain

Head of Communications Strategy Colleen Leddy

Communications Strategy Director Yan Wang

Communications Strategist Mariel Milner

Chief Intelligence Officer Amy Avery

Senior Data Strategist Christina Fieni

Group Account Director Lindsay Cole

Account Director Katie Lancaster

Account Manager Susannah Wherry

Associate Account Manager Kevin Lee

Project Manager Kristin Robinson

Client Clos19

Stephanie Watine Arnault

Founder & CEO, Clos19 Olivia Krooswijk

Business Development Manager, Clos19 Hector Muelas

Creative Director, Clos19 Production​ ​Company MJZ Director Mike Mills

President David Zander

Executive Producer Emma Wilcockson

Producer Youree Henley

Director of Photography Evan Prosofsky

Production Designer Victoria Morris

Wardrobe Stylist Shirley Kurata

Floral Designer Holly Vesecky

Editorial Rock​ ​Paper​ ​Scissors

Editor Olivier Bouge Coutte

Assistant Editor Michael Shugarman

Executive Producer Eve Kornblum

Producer Jenny Greenfield

Post​ ​Production A52

Executive Producer Kim Christensen

Producer Drew Rissman

Music Roger​ ​Neill

Sound Lime Mixer Zac Fischer

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