Chase: Chase Sapphire Reserved 2017 Campaign by Droga5

Agency: Droga5
Client: Chase
Date: Sep 2017
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James Corden is getting a tour of the world, thanks to a handful of real Chase Sapphire Reserve cardholders. The TV host leans on people going gorilla trekking in Africa, sandboarding in the Chilean desert and other adventure destinations to help plan his next vacation in a campaign from Droga5.

Last year, Chase’s ‘Reserve What's Next’ campaign introduced Chase Sapphire Reserve's travel philosophy which inspired people by celebrating travel experiences that the card enabled. This year, the work has shifted focus to the Chase Sapphire Reserve cardholders through immersive travel stories – providing inspiration, curating experiences, and exploring what's unique and contemporary from across the globe.

The travelers consisted of a local TV lifestyle expert, a professional photographer, a former professional snowboarder and a bartender, all bound by the common thread of pursuing their passions by seeking new adventures. Of all of the brand’s cardholders, Droga5 believed the Chase Sapphire Reserve tribe had a more curious, adventurous spirit, which is precisely why they tapped real cardmembers – on all seven continents – to help "a very busy" James Corden plan his next vacation.

Droga5 enlisted director Thibaut Grevet to carry out the creative vision. The 2017 Chase Sapphire Reserve campaign launches this week with other continent spots rolling out online, digital/social, and TV through the end of the year.

Credits

Client Chase Sapphire Reserve

Title Sapphire Reserve: Seven Continents. One James Corden

Sapphire Reserve: James Corden “Visits” Uganda

Sapphire Reserve: James Corden “Visits” Tokyo

Sapphire Reserve: James Corden “Visits” Chile

Sapphire Reserve: James Corden “Visits” Antarctica

Sapphire Reserve: James Corden “Visits” Australia

Sapphire Reserve: James Corden “Visits” Los Angeles

Sapphire Reserve: James Corden “Visits” Rome

Launch Date September 12, 2017

Agency Droga5 NY

Creative Chairman David Droga

Chief Creative Officer Ted Royer

Partner / Executive Creative Director Duncan Marshall

Creative Director Donnell Johnson

Creative Director Emmie Nostitz

Senior Copywriter Craig Gerringer

Senior Art Director Conner Tobiason

Jr. Copywriter Patrick Newman

Jr. Art Director Sonja Johnson

Design Director Joseph Dasaro

Designer Kelsey Plantas

Chief Creation Officer Sally-Ann Dale

Co-Directors of Film Production Jesse Brihn, Bryan Litman

Associate Director of Interactive Justin Durazzo

Senior Producer, Film Liliana Vega

Music Supervisor Mike Ladman

Senior Integrated Production Business Manager Tom Vendittelli

Legal Counsel Sarah Fox

Executive Producer, Interactive Tasha Cronin

Executive Producer, Interactive Shayan Amir-Hosseini

Senior Producer, Interactive Nicole Bazzinotti

Associate Producer, Interactive Emily Blumhardt

Producer, Media Aaron Matys

Director of Art Production Cliff Lewis

Producer, Art Chelsea Gold

Senior Production Manager, Print Alyssa Dolman

Producer, Print Rose Mahan

Director of Print Services Rob Lugo

Global Chief Strategy Officer Jonny Bauer

Co-Head of Strategy Colm Murphy

Group Strategy Director Dan Ng

Senior Strategist Priyanka Nigam

Head of Communications Strategy Colleen Leddy

Group Communications Strategy Director Dean Challis

Media Strategy Director Yael Glosser

Communications Strategy Director Matthew Chisholm

Communications Strategist Clark Cofer

Junior Communications Strategist Kathryn Rhyne

Chief Intelligence Officer Amy Avery

Data Strategist Brad Mumbrue

Deputy Head of Account Management Agnes Fischer

Group Account Director Alex Woods

Account Director Caroline Engram

Account Supervisor Meaghan Morris

Account Manager Rosalie Bonner

Associate Account Manager Liz Jacobs

Project Manager Laura Rothman

Jr. Project Manager Kaki White

Client Chase Sapphire

Chief Marketing Officer Kristin Lemkau

Chief Brand Officer Susan Canavari

President, Chase Branded Cards Pam Codispoti

General Manager, Chase Sapphire Lisa Walker

Head of Brand, Advertising & Media Brad Minor

Senior Marketing Manager Teresa McGlynn

Marketing Sr. Associate Emilie Theophile-Catherine

Production Company Knucklehead

Director Thibaut Grevet

DOP Daniel Bouquet

Executive Producer Cathleen Kisich

Producer Francis Mildmay-White

Editorial Second Child

Work Editorial

Editor Kevin Zimmerman

Adam Robinson

Adam Zuckerman

Nick Ljubicich

Assistant Editor Elizabeth Blanchard

Erik Vogt-Nilsen

Executive Producer Scott Chinn

Producer Norah Gurley

Post Production MPC

Executive Producer Jesse Kurnit

Producer Paulina Salazar

Music Dan Deacon

Sound Sonic Union

Mixer Rob McIver

Photographer Matt Reamer