Ancestry.com and Pixar: advert-body-2 by Droga5
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With a new cross-promotional campaign with Ancestry, Disney Pixar has taken a search for roots to a new level.
The movie Coco follows main character and aspiring musician Miguel’s journey into the Land of the Dead to learn about his ancestors and discover why his family banned music for generations. Similar to Miguel, Ancestry’s brand purpose is to give users the power to unlock their past to inspire their future.
The connection between the messages of Coco and Ancestry is highlighted in a new TV spot, which was developed by Droga5 and animated by Pixar. In it, we see a young boy, the main character and aspiring musician Miguel’s journey into the Land of the Dead to learn about his ancestors and discover why his family banned music for generations. He says he never knew where his love for music came from, but his great-great-grandfather left him a hint in his family tree, which inspires the young guitarist to create his own destiny.
Credits
Assets: Ancestry Creative Team, Impatient Cow Productions, Disney/Pixar and Droga5
Partnership: Developed and executed by Omnicom Media Group’s The Content Collective on behalf of Ancestry
