Ancestry: America's Greatness Comes From Everywhere by Droga5

Agency: Droga5
Client: Ancestry
Date: Feb 2018
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
8 votes

As the US team competes in the Olympic games in South Korea, Ancestry is telling people that perhaps the most iconic moment of all was made up of Americans who had their roots from all around the globe.

In the ‘America’s Greatness Comes from Everywhere’ campaign, Ancestry spotlights the surprising diversity of former hockey players, including from the ‘Miracle on Ice’ team that beat the USSR in the 1980 Winter Olympics. The voices of Mike Eruzione, Rob McClanahan, Dave Christian, John Harrington and Buzz Schneider are all heard as they talk about their great game and their diverse backgrounds.

After discovering their DNA results through Ancestry, the beloved ‘All-American’ sports heroes found out that ‘All-American’ had a much deeper meaning: the team members’ DNA results uncovered Italian, Middle Eastern, Southern Asian and Russian ancestry, to name just a few, highlighting that America’s greatness truly comes from everywhere.

Credits

Client: Ancestry

Agency: Droga5 NY

Creative Chairman: David Droga

Executive Creative Director: Kevin Brady

Group Creative Director: Justin Ruben

Creative Director: Paul Meates

Creative Director: Thom Glover

Copywriter: Ted Meyer

Art Director: Tommaso Fontanella

Designer: Dan Pulito

Chief Creation Officer: Sally-Ann Dale

Co-Directors of Film Production: Jesse Brihn, Bryan Litman

Executive Producer, Film: Tricia Lentini Himot

Producer, Film: Anna Wright-Hands

Producer, Film: Leah Donnenberg

Associate Producer, Film: Lily Allen Music

Supervisor: Mike Ladman

Director of Business Affairs: Jocelyn Howard

Sr. Business Affairs Manager: Shaunda Slade

Global Chief Strategy Officer: Jonny Bauer

Co-Head of Strategy: Colm Murphy

Strategy Director: Tom Gibby

Senior Brand Strategist: Ryan McDaid

Head of Communications: Strategy Colleen Leddy

Group Communications Strategy Director: Dean Challis

Senior Communications Strategist: Kathryn Ruocco

Chief Intelligence Officer: Amy Avery

Data Strategy Director: Evan Fung

Junior Data Strategist: Jenna Moorman

Head of Account Management: Dan Gonda

Group Account Director: Phillipa Campbell

Account Director: Sharon Byer

Account Supervisor: Taylor Berry

Associate Account Manager: Tehjal Suri

Project Manager: Sam Song

Project Manager: Kareem Miller

Client: Ancestry

EVP, Chief Marketing Officer: Vineet Mehra SVP, Marketing Caroline Sheu Executive Creative Director Paige Grossman Director, Brand Experience DNA Mark Chiarcossi Director, Brand Experience Family History Bill De Groot Production Company Stink Films Directors Jones+Tino Managing Director Jeff Baron Executive Producer Melinda Nugent Line Producer Nadine Brown Head of Production Nick Fuller Director of Photography Franz Lustig Production Designer Zuzana Sucha Service Company Division Productions Executive Producer Rok Bukovec Line Producer Vlaho Krile Editorial COSMOSTREET Editor (via Trim, London) Paul Hardcastle Assistant Editor: Josh Berger Executive Producer Maura Woodward Head of Production Luiza Naritomi Post Production The Mill Colorist Mikey Rossiter Color Executive Producer Rochelle Brown Color Producer Evan Bauer Color Coordinator Blake Rice Color Assists Nate Seymour Dan Moisoff Elias Nousiopoulos Executive Producer(s) Thomas Gibson Rachael Trillo Associate Producer Sophie Mitchell VFX Supervisor & Senior Lead Compositor Antoine Douadi 2D Artists James Cudahy K Khanna Sung Eun Moon Taner Besen Music Found Objects Composer Jay Wadley Executive Producer Jennie Armon Senior Producer Matt Nelson Track Title “Blue Line” Sound Heard City Sound Designer Evan Mangiamele Elizabeth McClanahan Mixer Evan Mangiamele Executive Producer Sasha Awn