The Drum Awards for Marketing - Extended Deadline

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Agency: Driven
Date: Apr 2018
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Driven has created a new TV, radio and digital campaign for Go Outdoors, the outdoors goods retailer. The campaign marks the launch of a new brand direction for the JD Sports-owned business.

The campaign launches with a 60-second TV commercial featuring a family and their pet dog. To his owner’s amazement, Charlie sings Gary Barlow’s Let Me Go to encourage them all to go outside. After dragging them off their devices he leads the way as they have the most amazing time together cycling, walking, camping, BBQing and swimming in the great outdoors.

Driven worked with Mad Cow Films to produce the commercial, which was directed by Adam Johnson. Animation and post production was handled by Coffee & TV. The commercial features the voice of Sara Cox, who will also front the brand’s radio activity. Media was planned and bought by The7stars.

Credits

Chris Lear - Creative Partner - driven,

Graham Drury - Client Services Partner - driven,

Rebecca Bates & Danielle Mensah - driven,

Adam Johnson - Director - Mad Cow Films,

Post Production - Coffee & TV