Peta UK: Could you stomach this? by Don't Panic

A focus group for "Barker's Farmhouse Milk" starts off on a positive note, with praise for the creamy white beverage – but once the taste-testers are told they're drinking "dog's milk," the atmosphere curdles, and one woman cries out in dismay, "Would you ever drink that madness?"

The new prank video comes courtesy of Peta and asks, “Dog's' milks, cats' milk, rats' milk, cow's' milk – what's the difference?”

Peta teamed up with top London creative agency Don't Panic for the new campaign, which used soya milk in its production. Plant-based milks made from soya, coconut, almonds, oat, hemp and more contain none of the artery-clogging animal fat and cholesterol of cows' milk, which also often contains traces of pus and bacteria from cows' infected udders. Plant-based milks also spare cows from a lifetime of being forcibly impregnated until their bodies give out and they're slaughtered for cheap meat.