lastminute.com UK & IE: advert-body-1 by Don't Panic
- Location:
Lastminute.com's documentary-style video, created with Don’t Panic to communicate the benefits of booking holidays and experiences over physical gifts this Christmas season, sees members of the public take part in a ‘scientific’ experiment, offering the ultimate choice: memories or a cash reward.
During the experiment – and hooked up to brain activity measurement equipment - participants are asked to recall a treasured memory. Ranging from first kisses in Italy, to watching geysers in New Zealand, the participants are led to believe that the location of their memories have been pinpointed in their brains, and were offered the chance to have it deleted for a lump sum of money.
The results show that our most treasured memories are priceless, and the spot closes with a message encouraging viewers to 'Choose memories, choose travel'.
Credits
Alessia Dordoni - Head of Brand Communication - Lastminute.com
Kirsten Beacock - PR manager - Lastminute.com
Jacob Niedzwiecki – Producer - Lastminute.com
Miguel Roca – Producer - Lastminute.com
Helen Jackson - Project Lead - Don’t Panic
Nicki Coombes - Project Assist - Don’t Panic
Claire Gullier - Creative Lead - Don’t Panic
George McCallum- Creative - Don’t Panic
Jake Moss- Creative - Don’t Panic
Tom Reas- Creative - Don’t Panic
Mark Bushnell - Creative - Don’t Panic
Joe Wade – MD - Don’t Panic
Mark Pizzey – Director - Reel Nice
Laura Shacham- Producer - Reel Nice
Tom Francome - Assistant Producer - Reel Nice
Hoagy Hickson – Production Assistant - Reel Nice
Joe Durr - Production Assistant - Reel Nice
Tim Gee – Camera - Reel Nice
Mark Pizzey – Editor - Reel Nice
Kenny Gibb – Grade - Reel Nice
Filipe Pinheiro – Sound - Reel Nice
James Downham - Sound Mix - Reel Nice
