Detroit Zoo: advert-body-1 by Doner
- Location:
Created pro bono by Detroit-based Doner, the Detroit Zoo has launched a campaign called 'The Zoo That Could' that aims to highlight the zoo's efforts "in animal rescue and welfare, global conservation, ecological sustainability and education." According to the agency, the campaign comes at a time "when skepticism around animals in captivity is growing," likely a reference to the gorilla who was killed at the Cincinnati Zoo last month after a child fell into its enclosure. The campaign will include print, social media and digital elements.
Credits
Co-CEO, Chief Creative Officer: Rob Strasberg
EVP, Executive Creative Director: Karen Cathel
EVP, Executive Creative Director: Michael Stelmaszek
SVP, Group Digital Creative Director: Jason Jakubiak
Associate Creative Director: Phil Foster
Senior Copywriter: Kyle Duda
Copywriter: Megan McDonald
Manager, User Experience: Nick Pavlak
Executive Production Consultant: Laurie Irwin
SVP, Brand Leader: Wendy DeWindt
Brand Leader: Stefanie Harbour
Assistant Account Executive: Amy Hallochak
SVP, Director of Business Affairs: Sheryll Kollin
Senior Talent Manager: James Jakubiec
Music
Composed by John Connolly & Adam Hochstatter
Produced by Future Perfect
Mix and SFX: Gold Sound - Clint Stuart
Psyop
Executive Producer: Lydia Holness
Director: Eben Mears
Producer: Chelsea Hyon
Designers: Pedro Lavin, Kevin Li, Kim Dulaney, Eunice Kim
Storyboard: Ben Chan
2D Animation: Norlum
Flame Artists: Aska Otake, Evan Schoonmaker