The Drum Awards for Marketing - Extended Deadline

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Agency: Doner
Date: Jun 2016
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Created pro bono by Detroit-based Doner, the Detroit Zoo has launched a campaign called 'The Zoo That Could' that aims to highlight the zoo's efforts "in animal rescue and welfare, global conservation, ecological sustainability and education." According to the agency, the campaign comes at a time "when skepticism around animals in captivity is growing," likely a reference to the gorilla who was killed at the Cincinnati Zoo last month after a child fell into its enclosure. The campaign will include print, social media and digital elements.

Credits

Co-CEO, Chief Creative Officer: Rob Strasberg

EVP, Executive Creative Director: Karen Cathel

EVP, Executive Creative Director: Michael Stelmaszek

SVP, Group Digital Creative Director: Jason Jakubiak

Associate Creative Director: Phil Foster

Senior Copywriter: Kyle Duda

Copywriter: Megan McDonald

Manager, User Experience: Nick Pavlak

Executive Production Consultant: Laurie Irwin

SVP, Brand Leader: Wendy DeWindt

Brand Leader: Stefanie Harbour

Assistant Account Executive: Amy Hallochak

SVP, Director of Business Affairs: Sheryll Kollin

Senior Talent Manager: James Jakubiec

Music

Composed by John Connolly & Adam Hochstatter

Produced by Future Perfect

Mix and SFX: Gold Sound - Clint Stuart

Psyop

Executive Producer: Lydia Holness


Director: Eben Mears


Producer: Chelsea Hyon


Designers: Pedro Lavin, Kevin Li, Kim Dulaney, Eunice Kim

Storyboard: Ben Chan


2D Animation: Norlum


Flame Artists: Aska Otake, Evan Schoonmaker