Cuyahoga County Opioid Marketing Task Force: Know the Risks toolkit by Doner

Agency: Doner
Date: Apr 2018
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Detroit-based creative agency Doner, in partnership with Ohio’s MetroHealth and the Cuyahoga County Opioid Marketing Task Force, announced Cleveland’s award-winning 'Know the Risks' campaign will be made available nationally through the distribution of a free toolkit. By sharing these resources, the aim is to help more businesses, healthcare providers, schools and local governments build awareness about the dangers of opioid use among their communities.

'Know the Risks' first drew national attention as a provocative PSA campaign launched by a task force of communications professionals from local hospitals, Cuyahoga County in Ohio, the US Attorney's Office and the Medical Examiner's Office, to further public opioid awareness by showing how seemingly safe prescriptions are at the root of a dangerous and growing epidemic. By focusing on prevention rather than treatment, the ads are designed to shift perceptions of pill bottles from “safe” to something of potential risk.

To learn more about the Toolkit, which includes the complete campaign from Doner, including customizable video PSAs, print ads shot by renowned photographer Dave Krovblit and digital advertising materials, people are encouraged to visit FreeOpioidToolKit.com.

Credits

Client: Cuyahoga County Opioid Marketing Task Force

Agency: Doner

Eric Weisberg – Global Chief Creative Officer

Randy Belcher – EVP/Executive Creative Director

Paul Forsyth – VP/Creative Director

Kevin Floyd – Creative Director

Cade Buckus – Art Director

Greg Kort – Producer

Todd Darling – Director of Photography

Dave Krovblit – Photographer

Alison Taubman – EVP/Business & Strategy, Strategic Planning

Shelby Rauen – SVP/Strategic Planner

Larry DeAngelis – SVP/Brand Leader

Maddie Edminister – Account Executive

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