One campaign: advert-top-1 by Don’t Panic
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The One Campaign and Don’t Panic have released a powerful new video to make the point that there is nowhere on earth where women have the same opportunities as men, calling on viewers to take action for the women hardest hit by gender inequality – those living in extreme poverty.
The video highlights women at every stage in their lives being told: “No.” Whilst nodding to issues like gender roles and the treatment of women in the workplace, the video is a clarion call to activists to include issues like child marriage and girls’ access to education in the call for equality.
Credits
Creative director: Meagan Bond
Creative: Saxony Goodwin, George McCallum, Sophie Rogers, Christopher Ross-Kellam
Chief marketing officer: Roxanne Philson
Managing director: Joe Wade
Account director/producer: Helen Jackson
Project assistant: Robyn Kasozi
Media strategy: Ellie Moore
Production house: Stink Films
Director: Chiara Grabmayr
Producer: Amalia Rosen-Rawlings
Production manager: Georgia Eyres
Head of production: Andrew Levene
DOP: Doro Goetz