The Drum Awards for Marketing - Extended Deadline

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Client: SellCar
Date: May 2017
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SellCar is one of the most well-known companies in the vehicle purchasing sector, with a reputation for excellent customer service.

SellCar's existing website was functional but the design was outdated, not reflecting the forward-thinking and ambitious nature of the company. Distinction worked to rebrand from 'SellCar UK' to 'SellCar', as well as acquire a new domain for their site and create a new logo and style guide.

The result was a refreshed brand with compelling copy. The site was also developed to be responsive, meaning that it works perfectly across all devices , allowing SellCar to remain competitive in a fast-paced industry and cater to the 50% of traffic to the site coming from mobile.

The project began with a discovery phase with workshops with key stakeholders. After this came an iterative design process where Distinction worked with SellCar to wireframe and prototype pages for the site. The site uses Kentico EMS, which means that SellCar can now make use of powerful marketing functionality, such as A/B testing and marketing automation. The agency also used its technical expertise to create a bespoke administration system for SellCar, which works perfectly with Kentico, allowing the brand to digitally manage all of its deals.