The Drum Awards for Marketing - Extended Deadline

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Guy Garvey, lead singer of Elbow, has collaborated with Manchester agency, Dinosaur to create a campaign film to raise awareness of Manchester Homelessness Partnership’s Big Change initiative.

Guy narrates a minute-long film with a fast-paced, rhythmic script that brings to life the various ways that Big Change has made a positive impact. To date, 300 individuals have received a wide range of support, from clean clothes and emergency accommodation to career training and furniture for their new home.

The short film was developed by Manchester based advertising agency Dinosaur with help from director Matt Bloom, Matt Cook, Beautiful Productions and Futureworks Media School, all of who volunteered their time for free.

Credits

Art Direction

Mark Beaumont - Chief Creative Director - Dinosaur

Dan Pitchford - Creative Director - Dinosaur

Voice over

Guy Garvey

Assistant director

Matt Bloom - Senior Designer - Dinosaur

Script

Katie Shoard - Senior Copywriter - Dinosaur

Editor

Chris Sharp - Motion Graphics Designer - Dinosaur

Location and account manager

Michael Harwood - Account Manager - Dinosaur

Videography

Staff and volunteers at FutureWorks

Production

Beautiful Productions

Special thanks to

Eleanor Watts, Keith ‘Mooch’ Ashley and the volunteers at Manchester Homelessness Partnership