Nissan: Electrify the World by DigitasLBi

Agency: DigitasLBi
Client: Nissan
Date: Jul 2017
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DigitasLBi Paris helps Nissan heighten awareness around noise pollution through a series of “unacceptable” videos.

A series of mischievous videos illustrate the negative effects of noise pollution. 80% of noise pollution in European cities is caused by traffic noise, but with the increase of electric vehicles, cities are about to become much quieter. Through these videos, Nissan’s Electrify the World program aims to raise awareness about a future free of traffic noise.

DigitasLBi have created the trio of “Unacceptable” videos in order to draw attention to the issue of noise pollution in an impactful way. These short videos are designed specifically for social media such as Facebook and Twitter.

The campaign will run in England, France, Germany, Spain, Italy, Norway and the Netherlands on Facebook, Instagram and Twitter.

Credits

Advertising Agency: DigitasLBi Paris

Creative Director: Claudio Vieira

Creatives: Andre G. Gray, Thomas Marcusson

Creative / Strategic Program Director: Anthony Gandia

Client Services Director: David Ouanounou

Senior Project Manager: Clara Abila

Content Strategist: Michelle Keomany

Producers: Thomas Laurent, Olivier Dubocage

Production: Wanda

Director: Guilhem Machenaud