Delta Air Lines: advert-body-3 by DigitasLBi
- Location:
DigitasLBi and Delta Air Lines have partnered to create 'The Path You Make', a series of hundreds of thousands of videos personally customized for Delta SkyMiles Medallion Members, Delta’s most loyal customers. Today, Delta SkyMiles Medallion Members will receive an individualized video, recapping and celebrating their travel accomplishments and milestones from 2017.
The personalized videos will be delivered via email and hosted on a unique landing page for each Member. Directed by Andrew Wonder, the initiative posed a creative challenge as well as a technical one — how to tell the personal story of each Member at such a large scale. The story, shot in first-person perspective, follows four customers through glimpses of their trips. Knowing Medallion Members travel for limitless reasons, the video strives to capture those travel moments they’re most familiar with, whether it's saying goodbye to your pet for a quick business trip or packing for a long-awaited family vacation.
The campaign also features a summary video about 'The Medallion Life', celebrating the group’s accomplishments as a whole with collective data from all Medallion Members. This video will be released on YouTube and promoted on Facebook, Instagram, and Twitter and Delta.com. Molly Crawford, VP/Group Creative Director, DigitasLBi said: "To be able to create a meaningful moment of appreciation for Delta's customers on a one-to-one level with the combination of creative, data and tech is a dream project.
Credits
Chief Creative Officer: Ronald Ng
Executive Creative Director: Atit Shah
Group Creative Director: Molly Crawford
Associate Creative Director/Copywriter: Brandon George
Senior Art Director: Ryan Kenny
Senior Copywriter: Sean Walks
Senior Designer: Francis Styons
Group Director/Executive Producer: Ben Raynes
Associate Director/Executive Producer: Anna Prebluda
EVP/Account Management: Najla Haddad
VP/Account Director: Kelly Jacxsens
Senior Account Executive: Natalie Otterson
AD/Project Manager: Melody Wade
Strategist: McKenzie McCart
Production Company: Station Film
Director: Andrew Wonder
Director of Photography: Ryan Heflant
Executive producer: Stephen Orent
Line Producer: Alon Simcha
Editing House: Hero Post
Editor: Alex Zustra
Producer: Molly Barocco
Sound Design: Bare Knuckles Creative
Sound designer/Audio Mix: Chris Basta
Personalization Partner: Idomoo
Managing Director: Julieta McCurry, Delta Air Lines
General Manager: Kama Winters, Delta Air Lines
Manager: Karla Zientowski, Delta Air Lines
Marketing Specialist: Courtney Adair, Delta Air Lines
Marketing Analyst: Hannah Aldredge, Delta Air Lines