VisitBritain: Romance of Rail by Digital Natives

Client: VisitBritain
Date: Aug 2017
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The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Tourism body VisitBritain is luring visitors from the US with a new series of adverts capturing the romance of rail.

Digital Natives embarked with VisitBritain on a 10-day shoot across England, Scotland and Wales – from scaling the Ben Nevis ski range to champagne cruising on the Windermere and donning bonnets in Jane Austen’s Bath.

The videos are being used across trade, website and social.


Oliver Elmes – Creative Director – Digital Natives

Rupert Elmes – Producer – Digital Natives

Craig Bilham – Content Creative – Digital Natives

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Audi: Wind by AvL/SE

Added 11 December 2017
Agency: AvL/SE
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