Tourism body VisitBritain is luring visitors from the US with a new series of adverts capturing the romance of rail.
Digital Natives embarked with VisitBritain on a 10-day shoot across England, Scotland and Wales – from scaling the Ben Nevis ski range to champagne cruising on the Windermere and donning bonnets in Jane Austen’s Bath.
The videos are being used across trade, website and social.
Oliver Elmes – Creative Director – Digital Natives
Rupert Elmes – Producer – Digital Natives
Craig Bilham – Content Creative – Digital Natives