Date: Jan 2018
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Piaggio India’s Vespa and Aprilia in its latest campaign helps create awareness and support the fight against HIV/AIDS. The campaign conceptualized by Dentsu Webchutney educates people about a charity called 'Red' founded by Bono and Bobby Shriver which helps fight against AIDS. Also, for every Vespa bought, $50 will be donated by Vespa to Red's global fund.