Second Life Toys: Second Life Toys by Dentsu
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Two Dentsu colleagues, Akira Sazuki and Togo Kida, have created a concept that uses children's toys to promote awareness around donors.
According to experts, the rate at which donors are found for body parts in Japan is very low.
The project asks people to submit old toys via a website, at which point it will be fixed via a body part from a donor toy and sent back.
Credits
Akira Sazuki and Togo Kida, Dentsu
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