Honda: advert-top-1 by Dentsu
- Location:
Honda’s ‘Love is Growing’ TVC starts with an establishment of a college campus. It is here that actor Taapsee Pannu enters riding the Activa 5G with her father (Boman Irani) as her pillion. Boman character of a college professor’s bag has been placed on the footboard
A group of 4 youth stop to notice the scene. The first says ‘Ye to wahi hai yaar’ (She is that one) to which the second replies ‘lagti to bilkul alag hai yaar’ (looks so different) to which the third friend adds “Bright like sunshine”. For the audience, the first impression is that students are infatuated with the pretty girl riding the scooter. But as the scooter draws nearer, it is realised the object of their fancy is the all new Activa 5G.
Credits
Campaign elements: TVC, Print, Outdoor, Digital, Cinema
Client: Honda Motorcycle and Scooter India Pvt. Ltd.
Creative Agency: Dentsu One Pvt. Ltd.
National Creative Director: Titus Upputuru
Associate Creative Director: Archana Sudarsan
Art Supervisor: Sumanyu Singhal
Planning Team: Anand Murty, Samik Chatterjee
Senior Vice President, Account Management: Abhinav Kaushik
Account Management Team: Yoshio Habu, Aakash Jain, Ganesh Parthiban
Agency Producer: Dawa Lama
Director (of the film): Hemant Bhandari
Producer: Abhishek Notani
Production House: Chrome Pictures
DOP: Satchith Paulose
Music: Siddhaarth Mago
Title of film: “Love is Growing”
Duration: 60 seconds
Campaign ends: 10th May, 2018
Exposure: Television, Digital, Print, Outdoor
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