Agency: Dentsu
Client: Honda
Date: Apr 2018
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

Honda’s ‘Love is Growing’ TVC starts with an establishment of a college campus. It is here that actor Taapsee Pannu enters riding the Activa 5G with her father (Boman Irani) as her pillion. Boman character of a college professor’s bag has been placed on the footboard

A group of 4 youth stop to notice the scene. The first says ‘Ye to wahi hai yaar’ (She is that one) to which the second replies ‘lagti to bilkul alag hai yaar’ (looks so different) to which the third friend adds “Bright like sunshine”. For the audience, the first impression is that students are infatuated with the pretty girl riding the scooter. But as the scooter draws nearer, it is realised the object of their fancy is the all new Activa 5G.

Credits

Campaign elements: TVC, Print, Outdoor, Digital, Cinema

Client: Honda Motorcycle and Scooter India Pvt. Ltd.

Creative Agency: Dentsu One Pvt. Ltd.

National Creative Director: Titus Upputuru

Associate Creative Director: Archana Sudarsan

Art Supervisor: Sumanyu Singhal

Planning Team: Anand Murty, Samik Chatterjee

Senior Vice President, Account Management: Abhinav Kaushik

Account Management Team: Yoshio Habu, Aakash Jain, Ganesh Parthiban

Agency Producer: Dawa Lama

Director (of the film): Hemant Bhandari

Producer: Abhishek Notani

Production House: Chrome Pictures

DOP: Satchith Paulose

Music: Siddhaarth Mago

Title of film: “Love is Growing”

Duration: 60 seconds

Campaign ends: 10th May, 2018

Exposure: Television, Digital, Print, Outdoor