Honda: Kya Shine Hai (What a Shine) by Dentsu Aegis Network
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
In its latest film, Honda Motorcycle and Scooter India emphasizes on the importance of extending appreciation.
The film conceptualised by Dentsu One opens with a father and son appreciating each other's effort . Later int the film, a newly married couple expresses love to each other. Husband gifts his wife a rose and as a show of pride for him, his wife raises his collar.
A voice over in the background says: ‘Shine aisi jo dur tak jaye, aram se rishta nibhaye’ (Shine which goes a long way and comfortably keeps the relationships intact).
Title of film: “Kya Shine Hai”
Duration: 45 seconds
Exposure: Television, Digital
Campaign elements: TVC, Print, Outdoor, Digital, Cinema
Client: Honda Motorcycle and Scooter India Pvt. Ltd.
Creative Agency: Dentsu One Pvt. Ltd.
National Creative Director: Titus Upputuru
Creative team: Vishal Mittal, Vishnudas Kunchu, Kartikeya Sharma, Utsav Chaudhary
Planning team: Anand Murty, Samik Chatterjee
Account Management Team: Yoshio Habu, Abhinav Kaushik, Aakash Jain, Ganesh Parthiban
Agency Producer: Dawa Lama
Director (of the film): Hemant Bhandari
Producer: Abhishek Notani
Production House: Chrome Pictures
DOP: Tapan Basu
Music: Abhishek Arora