Honda: Kya Shine Hai (What a Shine) by Dentsu Aegis Network

Client: Honda
Date: Oct 2017
Your Vote
Overall Rating
Opps, please vote again
14 votes

In its latest film, Honda Motorcycle and Scooter India emphasizes on the importance of extending appreciation.

The film conceptualised by Dentsu One opens with a father and son appreciating each other's effort . Later int the film, a newly married couple expresses love to each other. Husband gifts his wife a rose and as a show of pride for him, his wife raises his collar.

A voice over in the background says: ‘Shine aisi jo dur tak jaye, aram se rishta nibhaye’ (Shine which goes a long way and comfortably keeps the relationships intact).


Title of film: “Kya Shine Hai”

Duration: 45 seconds

Exposure: Television, Digital

Campaign elements: TVC, Print, Outdoor, Digital, Cinema

Client: Honda Motorcycle and Scooter India Pvt. Ltd.

Creative Agency: Dentsu One Pvt. Ltd.

National Creative Director: Titus Upputuru

Creative team: Vishal Mittal, Vishnudas Kunchu, Kartikeya Sharma, Utsav Chaudhary

Planning team: Anand Murty, Samik Chatterjee

Account Management Team: Yoshio Habu, Abhinav Kaushik, Aakash Jain, Ganesh Parthiban

Agency Producer: Dawa Lama

Director (of the film): Hemant Bhandari

Producer: Abhishek Notani

Production House: Chrome Pictures

DOP: Tapan Basu

Music: Abhishek Arora

TVC Details

Overall Rating
Overall Rating

HBO: Westworld The Maze by 360i

Added 20 June 2018
Agency: 360i
Overall Rating