Honda: Kya Shine Hai (What a Shine) by Dentsu Aegis Network

Client: Honda
Date: Oct 2017
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The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

In its latest film, Honda Motorcycle and Scooter India emphasizes on the importance of extending appreciation.

The film conceptualised by Dentsu One opens with a father and son appreciating each other's effort . Later int the film, a newly married couple expresses love to each other. Husband gifts his wife a rose and as a show of pride for him, his wife raises his collar.

A voice over in the background says: ‘Shine aisi jo dur tak jaye, aram se rishta nibhaye’ (Shine which goes a long way and comfortably keeps the relationships intact).

Credits

Title of film: “Kya Shine Hai”

Duration: 45 seconds

Exposure: Television, Digital

Campaign elements: TVC, Print, Outdoor, Digital, Cinema

Client: Honda Motorcycle and Scooter India Pvt. Ltd.

Creative Agency: Dentsu One Pvt. Ltd.

National Creative Director: Titus Upputuru

Creative team: Vishal Mittal, Vishnudas Kunchu, Kartikeya Sharma, Utsav Chaudhary

Planning team: Anand Murty, Samik Chatterjee

Account Management Team: Yoshio Habu, Abhinav Kaushik, Aakash Jain, Ganesh Parthiban

Agency Producer: Dawa Lama

Director (of the film): Hemant Bhandari

Producer: Abhishek Notani

Production House: Chrome Pictures

DOP: Tapan Basu

Music: Abhishek Arora

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