Energy Upgrade California: advert-body-2 by DDB San Francisco
- Location:
There’s no doubt California has a lot to offer its 39 million residents, both culturally and naturally. And it offers these gifts freely, on one condition: that Californians promise to preserve and protect their state in a new campaign.
To ignite state pride and remind Californians of their connection to the land, DDB San Francisco teamed up with Energy Upgrade California (EUC) to create '39 Million Heirs.' The cinematic spot highlights both epic and intimate parts of the state as well as the Californians who stand to inherit them, while underscoring the responsibility they have to preserving their homeland through responsible energy consumption.
'39 Million Heirs’ uniquely Californian tenor exists as much behind the camera as it does on-screen. Many of the key contributors to the spot are native Californians themselves, like DDB San Francisco’s executive creative director Ben Wolan, director Britton Cailloutte, and famed native Californian actor Edward James Olmos, who provided the spot’s voiceover. The team was granted access to notoriously restricted filming locations like the Getty Museum and Yosemite National Park because the of the spot’s efforts to spread awareness of California’s preservation through renewable energy.
It leads a series of campaigns designed to help Californians become more energy efficient and utilize the state’s abundant clean energy. The spot will run on social and broadcast, and will live on EUC’S YouTube channel.
This spot is also a glimpse into the level of work that the newly-retooled DDB San Francisco hopes to do more of. Over the last year, the office has hired all new leadership and almost totally overhauled its client roster as they continue to be a part of the overall resurgence of the DDB network.
Credits
PROJECT:
ENERGY UPGRADE CALIFORNIA
CLIENT
CALIFORNIA PUBLIC UTILITIES COMMISSION
Stephanie Green / Executive Division Supervisor
Daisy Yee / Executive Division, News & Outreach
AGENCY
DDB / San Francisco
Ari Weiss / CCO, DDB North America
Ben Wolan / ECD
Mark Krajan / GCD
Sam Brown / CD
Christina Rodriguez / Art Director
Guillermo Santaisabel / Writer
Sam Renbarger / Head of Strategy
Katie Edson / Account Director
Oletta Reed / Account Director
Molly Brasser / Account Executive
Stevie Chu / Account Manager
Marla Ulrich / Head of Production
Tina Thorland / Business Manager
Ben Latimer / Producer
PRODUCTION
FARM LEAGUE
Britton Caillouette / Director
Tieneke Pavesic / EP
Tim Lynch / EP
Michael Pizzo / Head of Production
Arlo Rosner / Line Producer
Nic Resterpo / DP
EDITORIAL
ROCK PAPER SCISSORS / NY
Akiko Iwakawa-Grieve / Editor
Brian Uskokovich / Assistant Editor
Eve Kornblum / EP
Julianne Cort / Post Producer
COLOR
COMPANY 3
Tim Stipan / Colorist
Tara Reeves / Producer
PICTURE FINISHING
A52
Brendan Crockett / Flame Artist
Kevin Daly / Post Producer
Kim Christensen / EP
Kevin Stokes / Conform
MUSIC
PIVOT
Guy Amitai / CD
Guy Amitai / Composer
Erik Gross / Composer
Jonas Holst / EP
SOUND DESIGN
MACHINE HEAD
Stephen Dewey / Sound Designer
AUDIO MIX
LIME
Loren Silber / Mixer
Amanda Hughes / Assistant Mixer
Susie Boyajan / EP
TALENT
Edward James Olmos / VO
Simone Baker / Getty
Mark Cappellano / Vineyard
Maria Ruiz / Stadium
Martin Montero / Stadium
Audyssi James / Stadium
Livia Diorio / Redwoods
Estelle Diorio / Redwoods
Jyl Kaneshiro / Rainbows
Brynn Horrocks / Rainbows
Lee Swimmer / Almonds
Megan Abrigo / Beach
Casey Maruro / Beach
Mitali Jain / Portrait
Lamont Koonce / Portrait
Emmit Fenn / Greek Theater
Amalia Wolan / Portrait
Chris Davis / Lois Pie Queen
Craig Dimartino / Yosemite
ADDITIONAL PRODUCTION
Chris Sheahan / Production Manager
Christina Kitcat / Production Coordinator
Justin Charbonnet / First Assistant Director
Brian Steffen / Second Assistant Director
Tobin Oldach / Camera Operator
Chris Kim / Drone Pilot
Derrick Armand / Key Grip
Coryander Friend / Production Designer
Angelique Fox / Hair & Make up
