Netsafe: advert-top-1 by DDB NZ

Rather than delete or warn users of scam, Netsafe and DDB New Zealand have created an email AI assistant which will waste the time of scammers until they stop.

Re:scam works by using artificial intelligence to respond convincingly to scammers, wasting their time until they stop. If you have been sent some scam, you can forward it to Re:scam who will do all the hard work for you.

The idea came from New Zealand online safety brand Netsafe and DDB New Zealand, which teamed up to build a ‘weapon’ against online scam using AI.