Lotto New Zealand: advert-body-2 by DDB New Zealand
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DDB New Zealand’s latest work for the Kiwi Lotto is a touching examination of male friendship, drawn from a true story of two mates who agreed to ‘go halves’ on a big win.
‘Armoured Truck’, the third instalment of Lotto New Zealand’s ‘Imagine’ series, follows two drivers as they go about their day dropping off and delivering large amounts of money in their vehicle, dreaming of what they’d do if they won the lottery as they hit the road.
In a flash of Thelma & Louise thinking, the companion at the wheel dramatically asks: “What if we just kept driving?”
He puts his foot to the floor and misses his stop as his friend tries to talk him out of the heist. However, it proves to be a trick when the driver pulls out his winning Lotto ticket and reveals to his friend that not only has he won big, he’s going to live up to his promise to split the cash with his buddy.
The spot’s story was inspired by a New Zealander who won NZ$15m on the Lotto, and in honouring a promise made long ago, went halves with his mate.
Credits
Agency: DDB NZ
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director / Copywriter: Mike Felix
Creative Director / Art Director: Brett Colliver
Lead Business Partner: Kate Lines
Business Director: Lucy Paykel
Business Manager: Jemma Western
Chief Strategy Officer: Rupert Price
Executive Producer: Judy Thompson
Senior TV Producer: Rosie Grayson
Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Adrian Shapiro
Producer: Alice Grant
1st AD: David Lethem
DOP: John Toon
Production Designer: Guy Treadgold
Post Production: Blockhead
Editor: Adam Wills
Composer: Cam Ballantyne
Audio: Shane Taipari
Client: Lotto
Chief Marketing Officer: Guy Cousins
Head of Marketing Communications: Keri Merrilees
Senior Marketing Communications Manager: Jonathan Lewis