The Drum Awards for Marketing - Extended Deadline

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Date: Feb 2018
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DDB New Zealand’s latest work for the Kiwi Lotto is a touching examination of male friendship, drawn from a true story of two mates who agreed to ‘go halves’ on a big win.

‘Armoured Truck’, the third instalment of Lotto New Zealand’s ‘Imagine’ series, follows two drivers as they go about their day dropping off and delivering large amounts of money in their vehicle, dreaming of what they’d do if they won the lottery as they hit the road.

In a flash of Thelma & Louise thinking, the companion at the wheel dramatically asks: “What if we just kept driving?”

He puts his foot to the floor and misses his stop as his friend tries to talk him out of the heist. However, it proves to be a trick when the driver pulls out his winning Lotto ticket and reveals to his friend that not only has he won big, he’s going to live up to his promise to split the cash with his buddy.

The spot’s story was inspired by a New Zealander who won NZ$15m on the Lotto, and in honouring a promise made long ago, went halves with his mate.

Credits

Agency: DDB NZ

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Creative Director / Copywriter: Mike Felix

Creative Director / Art Director: Brett Colliver

Lead Business Partner: Kate Lines

Business Director: Lucy Paykel

Business Manager: Jemma Western

Chief Strategy Officer: Rupert Price

Executive Producer: Judy Thompson

Senior TV Producer: Rosie Grayson

Production Company: Scoundrel

Director: Tim Bullock

Executive Producer: Adrian Shapiro

Producer: Alice Grant

1st AD: David Lethem

DOP: John Toon

Production Designer: Guy Treadgold

Post Production: Blockhead

Editor: Adam Wills

Composer: Cam Ballantyne

Audio: Shane Taipari

Client: Lotto

Chief Marketing Officer: Guy Cousins

Head of Marketing Communications: Keri Merrilees

Senior Marketing Communications Manager: Jonathan Lewis