State Farm: Don't You by DDB Chicago

Agency: DDB Chicago
Client: State Farm
Date: Jan 2018
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The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community.

As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm created a post-holiday initiative to drive awareness of the continued need to stay involved.

This sentiment is conveyed through 'Don’t You,' a film created by State Farm’s creative agency DDB Chicago. In one seamless camera movement, the creative tells a story that emphasizes the need for volunteers year-round, using a poignant cover of the Simple Minds song 'Don't You (Forget About Me)."

"I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day…until the next holiday season. This piece dramatizes what that reality looks like for many shelters and places of need. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down,” said Mel Routhier, senior vice president and group creative director at DDB Chicago about the work.

The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement. Creative running across national broadcast, online video, social media, and digital display will drive people to neighborhoodofgood.com where they are able to easily discover and connect with charitable opportunities in their communities. PR and influencers will provide additional support.

Credits

Campaign: Don’t You

Client: State Farm

CREATIVE AGENCY: DDB Chicago

Chief Creative Officer, DDB North America: Ari Weiss

Chief Creative Officer, DDB Chicago: John Maxham

Group Creative Director: Mel Routhier

Creative Director, Art Director: Brian Culp

Creative Director, Copywriter: Katie Bero

Group Account Director : Ben Gladstone

Account Director: Veronica Zamiar

Account Supervisor: Oliver Glenn

Account Executive: Kamerin Elsasser

Group Strategy Director: Jesse Bayer

Chief Production Officer: Diane Jackson

Executive Producer: Scott Kemper

Executive Producer: Amy Turner

Associate Producer: Jon Frazza

Production Manager: Zoe Grubbe

Music Production Manager: Linda Bres

Executive Art Producer: Suzanne Koller

PRODUCTION COMPANY: Anonymous Content & Somesuch & Co.

Director: Aoife McArdle

Executive Producer: Nicky Barnes

Producer: Debbie Ninnis

EDITORIAL: Final Cut

Editor: Joe Guest

Assistant Editor: Kit Wells

Assistant Editor: Megan Marie Connolly

Executive Producer: Suzy Ramirez

Producer: Barbara Healy

VFX & FINISH: MPC

Executive Producer: Jesse Kurnit

Producer: Liz Thuvanuti

2D Lead: Matt Tremaglio

2D Team: Timo Huber, Steve Koenig, Rob Walker

VFX Supervisor: Peter Smith

Colorist: George Kyriacou

Color Assistant: Phil Hambi

Producer, Color: Amy Richardson

AUDIO POST: Sound Lounge

Mixer: Tom Jucarone

Sound Designer: Marshall Grupp

Producer: Becca Falborn

Executive Producer: Mike Gullp

MUSIC PRODUCTION: Tin Drum Music

Music Production: David McEwan

Executive Producer: Nick Nash

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