State Farm: Don't You by DDB Chicago
- Location:
The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community.
As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm created a post-holiday initiative to drive awareness of the continued need to stay involved.
This sentiment is conveyed through 'Don’t You,' a film created by State Farm’s creative agency DDB Chicago. In one seamless camera movement, the creative tells a story that emphasizes the need for volunteers year-round, using a poignant cover of the Simple Minds song 'Don't You (Forget About Me)."
"I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day…until the next holiday season. This piece dramatizes what that reality looks like for many shelters and places of need. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down,” said Mel Routhier, senior vice president and group creative director at DDB Chicago about the work.
The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement. Creative running across national broadcast, online video, social media, and digital display will drive people to neighborhoodofgood.com where they are able to easily discover and connect with charitable opportunities in their communities. PR and influencers will provide additional support.
Credits
Campaign: Don’t You
Client: State Farm
CREATIVE AGENCY: DDB Chicago
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, DDB Chicago: John Maxham
Group Creative Director: Mel Routhier
Creative Director, Art Director: Brian Culp
Creative Director, Copywriter: Katie Bero
Group Account Director : Ben Gladstone
Account Director: Veronica Zamiar
Account Supervisor: Oliver Glenn
Account Executive: Kamerin Elsasser
Group Strategy Director: Jesse Bayer
Chief Production Officer: Diane Jackson
Executive Producer: Scott Kemper
Executive Producer: Amy Turner
Associate Producer: Jon Frazza
Production Manager: Zoe Grubbe
Music Production Manager: Linda Bres
Executive Art Producer: Suzanne Koller
PRODUCTION COMPANY: Anonymous Content & Somesuch & Co.
Director: Aoife McArdle
Executive Producer: Nicky Barnes
Producer: Debbie Ninnis
EDITORIAL: Final Cut
Editor: Joe Guest
Assistant Editor: Kit Wells
Assistant Editor: Megan Marie Connolly
Executive Producer: Suzy Ramirez
Producer: Barbara Healy
VFX & FINISH: MPC
Executive Producer: Jesse Kurnit
Producer: Liz Thuvanuti
2D Lead: Matt Tremaglio
2D Team: Timo Huber, Steve Koenig, Rob Walker
VFX Supervisor: Peter Smith
Colorist: George Kyriacou
Color Assistant: Phil Hambi
Producer, Color: Amy Richardson
AUDIO POST: Sound Lounge
Mixer: Tom Jucarone
Sound Designer: Marshall Grupp
Producer: Becca Falborn
Executive Producer: Mike Gullp
MUSIC PRODUCTION: Tin Drum Music
Music Production: David McEwan
Executive Producer: Nick Nash