Kia: advert-body-2 by David&Goliath
- Location:
For its latest campaign, Kia is introducing a very fast baby hamster to promote the new turbocharged Kia Soul.
Set in a hospital, the spot finds a maternity ward nurse and staff members in a futile attempt to catch a nimble newborn hamster as he flees his bassinet. The youngster eventually makes a dramatic leap off the building and utilizes a makeshift parachute to safely float to the street below where a Turbo Soul driven by the hamster family is waiting, all to the thundering sound of Motörhead’s ‘Ace of Spades’ as the soundtrack.
Created by David&Goliath, Kia's advertising agency of record, ‘The Arrival' debuts online and on more than 25,000 movie theater screens nationwide through the National CineMedia and Screenvision movie networks. The campaign includes 90, 60, 30 and 15-second versions for both general and Hispanic markets across in-cinema, digital and online channels.
Credits
CREDITS
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Executive Creative Director: Gustavo Sarkis
Creative Directors: Basil Cowieson, James Cohen
Director of Broadcast Production: Paul Albanese
Executive Broadcast Producer: Curt O’Brien
Chief Strategic Officer: Wells Davis
Associate Planning Director: Ed Gibson
Senior Project Manager: Genie Lara
Junior Project Manager: Paul Stephens
Managing Director: Jeff Moohr
Group Account Director: Mike O’Malley
Management Supervisor: Aleks Rzeznik
Senior Account Executive: Annelise Lorenzo
Product Information Manager: Mark McNaul
Director, Business Affairs: Rodney Pizarro
Business Affairs Manager: Daniella Vargas
Digital Account Director: Marco Koenig
Digital Senior Account Executive: Rebecca Hanson
Production Partners
Production: MJZ
Director: Matthijs Van Heijningen
President: David Zander
Senior Executive Producer: Eriks Krumins
Producer: Donald Taylor
Editorial: Work Editorial
Editor: Jono Griffith
Executive Producer: Marlo Baird
Producer: Brandee Probasco
Assistant Editor: Josh Sasson
Visual Effects: JAMM
VFX Supervisors/Lead Compositers: Jake Montgomery, Andy Boyd
Senior Flame Artist: Brian Hajek
Executive Producer: Asher Edwards
Producer: Ashley Greyson
Color: MPC
Colorist: Mark Gethin
Executive Producer: Meghan Lang
Music Editing/Sound Design: Stimmung
Creative Director: Rory Doggett
Sound Designer: Gus Koven
Executive Producer: Kristina Iwankiw
Licensed Music: “Ace of Spades” By Motörhead
