Jack in the Box: Jackboxicus Major by David&Goliath
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To celebrate May the Fourth Be With You and National Space Day, fast food restaurant Jack in the Box is making history with what it’s calling “fast food’s first-ever constellation.” Being a promotional opportunity, the constellation is, of course, in the shape of Jack Box’s unmistakable head.
Created by David&Goliath, each star of the constellation is named after one of Jack’s signature food items – like the Classic Buttery Jack star in the hat – so that astronomers, astronauts, space nerds and burger lovers can explore the Jack in the Box menu.
D&G linked up with the International Star Registry (ISR) to claim Jack’s place in the cosmos by naming stars that create a constellation in the shape of his head. Each star in the constellation will be included in ISR’s star catalog with their telescopic coordinates and permanently recorded in their published catalog of stars.
Jackboxicus Major will be shared on the brand’s social channels, and you can see a Star Wars-inspired preview video by visiting the chain’s Facebook page.
Credits
Agency: David&Goliath
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Creative Director: Steve Yee
Creative Director: Robert Cuff
Creative Director / Head of Social: Sara Buschkamp
Designer: Ryan Lawrence
Group Account Director: Dominique Branham
Management Supervisor: Lindsay Brown
Director of Digital Production: Peter Bassett
Senior Digital Producer: Noah Luger
Digital Producer: Kyle Stein
Senior Developer: Ben Smith
Developer: Mariano Echegoyen
User Experience Design: John Randall
Digital Designer: Meagan Steinkamp
Chief Strategic Officer: Wells Davis
Group Planning Director: Donesh Olyaie
Senior Social Media Strategist: Natalie Gomez
Associate Director of Project Management: Genie Lara
Sr. Project Manager: Amy Chiang
Project Coordinator: Cassandra Horne
Executive Director Business Affairs: Rodney Pizarro
Business Affairs Manager: Yenia Paez
Associate Business Affairs Manager: Marlon Pineda
